Our groundbreaking skincare line is supported by 4 years of research & development, is cruelty free and is dermatologist tested.
Our research focuses on the benefits of CBD, a non-psychoactive part of the cannabis plant, in combination with other natural ingredients when applied to the skin. We are the first topical CBD line with cosmetic studies completed in a clinical setting.
Our completed cosmetic clinical trials on 3 of its Pura products demonstrate safety and efficacy of these products for various dermacosmetic indications.